Planet Ark creates simple, powerful and positive actions that help people, governments and businesses reduce their impact on the environment.
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Positive Social Proof - Behaviour Change Made Easy
They're common in almost all workplaces, the sign telling people to turn the lights off when they leave a room or the e-mail bemoaning the mess in the kitchen. But what's written on that sign or in the e-mail can have a significant impact on how effective it is and whether it has a positive or a negative impact.