The Australasian Recycling Label is an evidence-based system that provides easy to understand instructions about how to correctly dispose of every part of your product’s packaging, so you know which parts belong in recycling, the rubbish or can be returned to a Coles or Woollies store.
There are three variations of the label:
Why is it different from other labels?
While our research has shown that Australians are good recyclers, we have also found that the majority of people are confused about recycling of common items.
Unlike other recycling symbols out there, the Australasian Recycling Label assesses how each component of the package will behave in the recycling ecosystem depending on the materials used, inks, its weight, shape, adhesives etc… It also takes into consideration if that item is accepted for kerbside recycling by the majority of the population.
The Australasian Recycling Label will give you the confidence to start recycling right. Because when we dispose of our waste correctly, we keep contamination out of the waste stream and recyclable material away from landfill. And when we get recycling right, we can also help make new products out of recycled content that are better for environment.
Leading organisations including Australia Post, Blackmores, Nestlé, Officeworks, Unilever and Woolworths have already pledged their commitment to using the label and as such are actively working towards reducing the amount of waste going to landfill in Australia.
Take positive action
If your favourite brands are not using the Australasian Recycling Label, hit them up on their social media pages. We’ve made it easy with some text you can copy and paste below:
Love your product! But it would be awesome if your packaging had the Australasian Recycling Label on it so I knew whether or not it could be recycled. Do you have plans to introduce this label to help a waste warrior out? http://arl.org.au #WarOnWasteAU #PlanetArkTweet
I recently bought your product but when I wanted to dispose of the packaging thoughtfully I didn’t know which bin to throw it in! Are you looking to introduce the Australasian Recycling Label? http://arl.org.au #WarOnWasteAU #PlanetArk
Are you a brand owner looking to adopt the ARL?
Contact APCO to find out how you can join other leading businesses and put the Australasian Recycling Label on your product packaging.
Australasian Recycling Label - Fact Sheet
ARL Media Kit
As part of the consumer education campaign, Planet Ark has developed this Media Kit with links to different materials that can be used to promote the label. Click on the icons, and they will take you to a downloadable file.