The Australasian Recycling Label is an evidence based system that provides you with easy to understand recycling information when you need it most, in those few seconds when you are deciding what bin the package goes in.
About the Label
The Australasian Recycling Label is designed to be easy to understand. It shows what needs to be done with each piece of a package to dispose of it in the best way. It removes confusion, saves you time and reduces waste. You will find this label on the packaging of participating brands.
How does it work?
The example below shows the Australasian Recycling Label as you might find on a box of chocolates.
The box is cardboard and is therefore recyclable in your kerbside recycling.
The tray is made from a material that is accepted in kerbside recycling by many but not all councils. You need to check with your local council to confirm. To check local recycling options for these conditionally recyclable items go to RecyclingNearYou.com.au.
The conditionally recyclable label can also have many instructions that help to ensure the material will be recycled when put into the kerbside recycling bin eg. Aluminium foil may have an instruction tab advising to 'scrunch into ball'.
The wrap is not recyclable so should be placed in your rubbish bin.
Why do we need it?
While our research has shown that Australians are good recyclers, we have also found that the majority of people are confused about recycling of common items. This can be caused by misleading or incorrect labelling on packaging and means that, even with the best intentions we may be sending precious recyclable materials to landfill.
That’s why we created the Australasian Recycling Label, to help people make informed decisions and ensure our recycling efforts are resulting in maximum resource recovery.
Thanks to a partnership with the Australian Packaging Covenant Organisation (APCO), the Australasian Recycling Label has just entered an exciting new phase. This development will allow more companies to adopt the Australasian Recycling Label, more products with the label to hit the shelves and, most importantly, more resources being recovered. Leading organisations including Australia Post, Blackmores, Nestlé, Officeworks, Unilever and Woolworths have already pledged their commitment to using the label and as such are actively working towards reducing the amount of waste going to landfill in Australia.
Are you a brand owner looking to adopt the ARL?
Contact APCO to find out how you can join other leading businesses and put the Australasian Recycling Label on your product packaging.
The Australasian Recycling Label is underpinned by the Packaging Recyclability Evaluation Portal (PREP), which is an online tool that guides brand owners and packaging designers to help determine whether a packaging component is recyclable if disposed at kerbside, in Australia and New Zealand. Based on the result from PREP, brand owners will know exactly which logo from the ARL can be used to communicate the recyclability of their packaging.
Take positive action
If your favourite brands are not using the Australasian Recycling Label, hit them up on their social media pages. We’ve made it easy with some text you can copy and paste below:
Love your product! But it would be awesome if your packaging had the Australasian Recycling Label on it so I knew whether or not it could be recycled. Do you have plans to introduce this label to help a waste warrior out? http://arl.org.au #WarOnWasteAU #PlanetArkTweet
I recently bought your product but when I wanted to dispose of the packaging thoughtfully I didn’t know which bin to throw it in! Are you looking to introduce the Australasian Recycling Label? http://arl.org.au #WarOnWasteAU #PlanetArkTweet
I’ve seen the Australasian Recycling Label on packaging to help me know whether or not to recycle it but I don’t see it on your products. Are you able to look at introducing it on your packaging? http://arl.org.au #WarOnWasteAU #PlanetArkTweet
Australasian Recycling Label - Fact Sheet
ARL Media Kit
As part of the consumer education campaign, Planet Ark has developed this Media Kit with links to different materials that can be used to promote the label. Click on the icons, and they will take you to a downloadable file.