Peering Over The Environmental Edge
Consumers are hungry for simple and accurate information to help them make better environmental choices, but they’re also sceptical about many ‘green’ claims. So to help consumers, like you, make better environmental choices, Planet Ark does the hard work of verifying the claims of the featured products or services to ensure they are true, accurate and represent an environmental improvement over alternatives. (Planet Ark is not necessarily endorsing the full company or its full range of actions, products or services).
The first Environmental Edge ad encourages the increased use of responsibly sourced wood as a building material. As a tree grows it takes carbon out of the atmosphere. When the wood is responsibly harvested the carbon is stored for the life of the building or product.
Certification is the best way to prevent illegal logging and it allows consumers to choose wood products that they know are from sustainable sources. There are two primary certification schemes in Australia – the Forest Stewardship Council (FSC) and the Australian Forest Certification scheme (AFCS). FSC is currently the strongest scheme and we recommend choosing FSC wood products over those with AFCS or no certification at all for the best environmental outcomes.