How do I get this new Australian Recycling Label on my product?
The first step for brand owners to take is to establish a robust process to establish packaging recyclability for the products they deliver to consumers. We recommend a Design for Recyclability approach to complement other packaging design processes such as Life Cycle Analysis. By designing with recyclability in mind, more accurate claims can be made in regard to recycling of packaging at the end of its life.
Currently, the Packaging Recyclability Evaluation Portal, PREP for short, is the recommended method for evaluation of packaging recyclability that can lead to the addition of the Australian Recycling Label to the brand owner's packaging. Other, suitably robust methodologies, are potential prospects to underpin the Australian Recycling Label.
More information is available at prep.org.au