Positive Environment News

Breyers Sued Over 'All-Natural' Ice Cream Pledge

Date: 21-Feb-05
Country: USA

A lawsuit seeking class action must first obtain court approval granting it class action status.

The lawsuit, filed Wednesday in Missouri state court, also names grocery chain Schnucks Markets Inc. It accuses the defendants of fraud, breach of contract and unjust enrichment, and seeks punitive and compensatory damages for each $5.89 purchase.

A Good Humor-Breyers spokeswoman said the company was reviewing the lawsuit and had no comment. The spokeswoman was not aware of any other complaints about the ingredients in Breyers ice cream. Unilever Plc owns Good Humor-Breyers.

A spokeswoman for Schnucks said the company had no comment. The chain has 102 stores in six Midwestern states.

The lawsuit said Breyers knew or should have know that it was falsely claiming in advertisements that its ice cream contains "only the finest ingredients from all natural sources in the manufacture of Breyers All Natural Ice Cream."

On its Web site, Breyers presents a "Pledge of Purity," which "means there are only pure ingredients -- just natural, delicious taste," the lawsuit noted.

The lawsuit said it represents consumers who purchased Breyers Ice Cream, not knowing that it contained recombinant bovine growth hormone (rBGH), antibiotics and other synthetic ingredients.

© Thomson Reuters 2005 All rights reserved

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