Planet Ark’s Environmental Edge is a series of information-based TV and digital ads designed to make it easy for consumers to understand the environmental benefits of the featured products and services. A large body of research suggests that consumers are hungry for simple and accurate information to help them make better environmental choices but they’re also skeptical about many ‘green’ claims.
Planet Ark is a trusted environmental voice for mainstream Australians. In independent research conducted by Mobium Planet Ark has been identified in the top five businesses or organisations that work in an ethical manner for four years.
Planet Ark verifies the claims of the featured products or services to ensure they are true, accurate and represent an environmental improvement over alternatives. Planet Ark is not necessarily endorsing the full company or its full range of actions, products or services.
For information about our first featured product visit Benefits of Wood.